Casumo has embarked on a major overhaul, including introducing a new brand identity and revamping the entire C-suite team.
This comprehensive refresh is one of the company's most significant marketing and workforce changes to date.
The new C-suite team is attracting attention for its diversity, with nearly half its members being women, including Sandya Singh as Chief Customer Experience Officer, who brings experience from Meta, Amazon, and Hewlett-Packard.
In addition, Casumo's management team includes both new and longtime team members. Francesco Postiglione, hired last year, is the Chief Operating Officer, Janice Duncan is the Group's Chief Financial Officer, Kerry Swainson is the Chief Compliance Officer, Christina Turbatu is the Chief Technology Officer, Nikola Jellachi is the Chief Marketing Officer, Tony O'Mahony is the Chief Product Officer, and Martin Schillig is the Chief Human Resources Officer.
Responding to the changes, Tim De Borle, COO at Casumo, said: "It's been a year of change and change, most of which is not yet visible to the industry or our players.
"The whole organization has been in the phase of large transformation for about a year and to some extent still.
"It's an honor to work for organizations and brands like Casumo but some of the factors that have driven past success are only relevant at different times and only in a different regulatory environment than we have today. So we needed a clear turnaround."
Newly appointed chief marketing officer Nikola Jellachi added, "Within the company, for the company, it brings new energy. I wouldn't necessarily call it a rebirth, but I would call it a rebirth story."
Earlier this year, Gambling Insider spoke with Kasumo CFO Janice Duncan about the company's rebranding efforts.
In the interview, Duncan said, referring to the inclusive workplace culture within the company, "I think the fact that we have a 50-50 gender gap at C-level gives people the view that there's an opportunity regardless of who you are and where you're from."
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